Story type: Script writing
Vehicle: Video
Strategy: Show and tell — “We’ve arrived in Happy Valley in a big, big way and we’re just up the street.”
Impact: This video was an introduction to The Oregon Dream by Stone Bridge Homes NW, an entry into the Northwest Natural Street of Dreams in Happy Valley. It not only showcased a luxurious home but also told the builder’s story — a company that builds environmentally friendly homes is moving into the area with two new neighborhoods of single-family homes.
Post-script: “I really liked the visuals we shared in the video, but also was pleased with our ability to tell a broader story of who we are and what we’re about.” — Sam Edwards, marketing director for Stone Bridge Homes NW.
