Author Archives: Phil Favorite
GeoPacific Turns 20: Reflecting on an historic event, celebrating two decades in business
Story type: Promotional featureVehicle: PR outreachStrategy: When you have an eye-witness to history, let them tell the story By PHIL FAVORITE For Jim Imbrie, the anniversary of the volcanic eruption of Mount St. Helens always brings back a flood of … Continue reading
The Oregon Dream
Story type: Script writing Vehicle: Video Strategy: Show and tell — “We’ve arrived in Happy Valley in a big, big way and we’re just up the street.” Impact: This video was an introduction to The Oregon Dream by Stone Bridge … Continue reading
Tiny house, big idea
Story Type: Feature Article Vehicle: Syndicated newspaper Strategy: Put the word out there and watch the story catch fire. By Phil Favorite Ted Morissette will pursue his passion for film production when he begins college next fall. But before … Continue reading
Meet ‘The Fredinator’
Story type: Fundraising appeal Vehicle: Social Media Strategy: Sometimes, all it takes is a quick story-post on Facebook to generate enthusiasm for your cause. By Phil Favorite Let me tell you about the coolest dude I know. His name … Continue reading
Watching his legacy take flight
Story type: Feature Article Vehicle: Syndicated newspaper Strategy: The drone is interesting, but the man behind the drone is much more so. By Phil Favorite Ben Berry will tell you it’s a lucky man whose interests, training, experience and … Continue reading
Divine Kind looks to promote responsible cannabis use
Story Type: News Feature Vehicle: Syndicated newspapaer Strategy: When covering a sticky subject, let the subject convey the message. By Phil Favorite At a recent networking event for members of the Lake Oswego Chamber of Commerce, Al Ochosa arrived … Continue reading
Randy’s Renaissance
Homebuilder Randy Sebastian has found a way back – building energy-efficient, vintage-style homes on infill lots in Portland. Continue reading
