Story type: Script writing
Strategy: Show and tell — “We’ve arrived in Happy Valley in a big, big way and we’re just up the street.”
Impact: This video was an introduction to The Oregon Dream 2017 by Stone Bridge Homes NW, an entry into the Northwest Natural Street of Dreams in Happy Valley. It not only showcased a luxurious home but also told the builder’s story — a company that builds environmentally friendly homes is moving into the area with two new neighborhoods of single-family homes.
Post-script: “I really liked the visuals we shared in the video, but also was pleased with our ability to tell a broader story of who we are and what we’re about.” — Sam Edwards, marketing director for Stone Bridge Homes NW.